One To Watch – Purity Ring
Purity Ring are a very interesting, up and coming two-piece band from Montreal, Canada. The diversity, distinctiveness and the recognition of a new fusion of musical genre is the fuel that is driving this band at quite a speed.
Megan James (Vocals) and Corin Roddick (Instrumentals) were part of a much larger band named Born Gold (previously named Gobble Gobble). During their time on tour with Gobble Gobble, Roddick started experimenting with electronic production and beat-making, and eventually asked James to sing on his newly-written track Ungirthed, thus creating the band. The band formed in 2010 and two years later, they signed with the record company 4AD worldwide and Last Gang Records in Canada.
The music Purity Ring have produced in their debut album Shrines involves very dark electronic synths, automated in such a way that wouldn’t sound out of place on a conventional dubstep track, mixed with the famous southern hip-hop 808 snare patterns to urbanise the aesthetics with brilliance. We haven’t even mentioned Megan James’ angelic-toned vocals yet, these vocals are the cherry on top of an already unique masterpiece of an album.
This band deserve recognition worldwide, so take a listen to the music video accompanying their newest release Lofticries.